Apple and Google 'fleeced' love-seekers by up to nearly £100million last year thanks to 'app tax' levied on dating platforms such as Tinder and Hinge, analysis shows
The study found Britons looking for love shelled out around £300million on purchases while using apps such as Tinder and Hinge on devices powered by the Silicon Valley giants.

Expanded Context
Brimstone Report is tracking this as a curated culture & society brief. The source report from Daily Mail says: The study found Britons looking for love shelled out around £300million on purchases while using apps such as Tinder and Hinge on devices powered by the Silicon Valley giants.
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Key Facts
- Primary source: Daily Mail
- Published: Jun 29, 2026, 5:15 PM UTC
- Coverage area: Culture & Society
- Brimstone role: curated summary, explanation, and source attribution
- Topic signals: developing story metadata
Timeline
- Source published: Jun 29, 2026, 5:15 PM UTC
- Brimstone indexed: Added to the curated Brimstone feed and linked to related coverage.
- Next update to watch: Additional sourcing, official confirmation, court or agency records, or follow-up reporting.
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